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MarkOps + AdTech

Arguably the most rapid area of growing importance to our marketing function, this theatre unpacks the people, process, data, systems, and skills required to power a first-class output through market operations. We've brought together the most amazing minds to discuss build vs by; agile marketing, cross-functional collaboration & culture, where no-code fits, how to win over internal stakeholders, and much more.

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2023 MarkOps + AdTech Agenda

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20 Mar 2023
  1. MarkOps + AdTech
    The No Code and Low Code app and platform market has flourished in recent years, empowering teams to create, integrate, test and learn faster. In this session you will hear from marketing practitioner ...
  2. MarkOps + AdTech
    This panel will openly discuss frameworks that help marketing teams be optimally motivated and productive. They'll share their experience, wins, and failures in building community, implementing perfor ...
  3. MarkOps + AdTech
    Is your marketing org using Agile methodologies? Considering it? Need more information? Join this panel as they share their take on: - The principles of Agile Marketing - How these principles can help ...
  4. MarkOps + AdTech
    A must-attend session, Stephanie and Paris lift the lid and share-all on how they, as a small team of two, achieve powerhouse results leading the monday.com APAC marketing function. They'll share with ...
  5. MarkOps + AdTech
    The bigger the organisation, the bigger the (internal) challenge when it comes to planning and executing complex marketing campaigns. In this session, Peter will share his experience and perspective o ...
21 Mar 2023
  1. MarkOps + AdTech
    Join Tess and Paula as they discuss frameworks streamlining marketing operations, including the people, the processes, and the technologies. They'll dive into how Westpac manages workflows for thousan ...
  2. MarkOps + AdTech
    Join this panel of martech leaders as they share their thoughts, opinions and experience in both build and buy scenarios of customer data technology. This is a no BS session, painful experiences, spee ...
  3. MarkOps + AdTech
    It sounds simple; Develop templates and standardise processes to save time. But where do the real wins exist that will enable your teams to achieve more? Join us for this session as we unpack real exa ...
  4. MarkOps + AdTech
    Finding sales and marketing alignment can prove challenging within many organisations. When things are good, they're great, but when performance is missing the mark, friction can emerge. What role doe ...
  5. MarkOps + AdTech
    Join Anna for a fast-paced session that will change the way you think about marketing forever. Using case studies from ambitious CMOs and high-growth brands, Anna will share the patented process that ...
  6. MarkOps + AdTech
    In a year of tightening budgets and economic headwinds, marketers are looking for ways to optimise their mix, reduce waste and balance ROI. But what if the answer was in your brand all along? Join Hen ...

 

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