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Emerging Tech + Social & Influencer Marketing

ChatGPT is on everyone's lips and opinions are flying, but we're broadening the discussion here to the wider generative AI space and its applications and implications, lifting the lid on new emerging tech, and dissecting digital storytelling and the future of content.

Our second track in this theatre peels back the layers to influencer marketing with a fresh lens, what defines an influencer in B2B, how do you create employee advocacy through social, and a look at where the Metaverse fits in 2023?

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2023 Emerging Tech + Social & Influencer Marketing Agenda

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20 Mar 2023
  1. Emerging Tech + Social & Influencer Marketing
    In 15 years of studying virality and hundreds of marketing campaigns online, we've learnt one simple but powerful truth: it all starts and ends with the audience. Specifically the shape of the audienc ...
  2. Emerging Tech + Social & Influencer Marketing
    According to LinkedIn, an employee content share achieves 200% higher click-through rate than a company share. In this session, Amaury will take you through: - Why a LinkedIn employee strategy should ...
  3. Emerging Tech + Social & Influencer Marketing
    This session will help you understand how to create a consistent, relevant, and scalable content engine that meets your business objectives. You'll leave learning: - What headless delivery of dynamic/ ...
  4. Emerging Tech + Social & Influencer Marketing
    Defining strategy and making long-term plans has become more difficult than ever, especially as marketing budgets continue to be first on the chopping block. Marketing leaders need to continue demonst ...
  5. Emerging Tech + Social & Influencer Marketing
    Join Pathum Wanigasekara, Head of Performance Marketing at Booktopia as he shares what it takes to not only create but to maintain, optimise and improve a kick-ass performance marketing program. He'll ...
  6. Emerging Tech + Social & Influencer Marketing
    With consumers spending more time online than ever before, social media has become a key source of information for brands and audiences alike. Hear how Meltwater's Lucy Lawton helps Australia's leadin ...
21 Mar 2023
  1. Emerging Tech + Social & Influencer Marketing
    We've reached the messy middle with AI ' marketers have a huge number of AI tools available to them, but making them part of the day-to-day is easier said than done. We're distinctly aware that these ...
  2. Emerging Tech + Social & Influencer Marketing
    In today's digital age, customer experience has become a key differentiator for businesses seeking growth. With the increasing influence of technology, it is crucial for companies to understand and le ...
  3. Emerging Tech + Social & Influencer Marketing
    With thousands of martech solutions available to us, and the continual evolution of new and cross-platform solutions, what is 'new' and what's simply 'relabelled'? Join this session to see the new too ...
  4. Emerging Tech + Social & Influencer Marketing
    Creating content is easy, but consistently delivering killer content is not. In this session, award-winning PR professional Adam Freedman will share his tips for identifying and harnessing content cre ...
  5. Emerging Tech + Social & Influencer Marketing
    A recent study by Accenture revealed that the current $492 billion social commerce industry is expected to grow three times faster than traditional e-commerce to reach $1.2 trillion by 2025. Amongst s ...
  6. Emerging Tech + Social & Influencer Marketing
    Are you ready for a world without cookies? Google's decision to phase out third-party cookies by 2023 and the rise of privacy regulations have put a spotlight on data privacy and how personal informat ...

 

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