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Digital Experience

This is where we go deep, practical, and tactical. CX, customer journeys, B2B funnel, and lead generation strategies, CDP's, personalisation, retention, and everything in between.

If you're not thinking customer first, you will be after attending these sessions. Bring your challenges and your hard-hitting questions as it's rare to have this many specialists on stage open and willing to share their own successes and failures for the betterment of marketing-kind (see what we did there?).

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2023 Digital Experience Agenda

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20 Mar 2023
  1. Digital Experience
    In this session, Gary will share the real-life designs used to help a major global Fortune 200 electronics distributor transform how they engage their B2B buyers and support their employees to drive h ...
  2. Digital Experience
    During an economic downturn and a wave of layoffs, marketers are facing a dilemma: How do we do more with less? For many, especially those companies that prospered during COVID-19, shifting focus from ...
  3. Digital Experience
    Covid brought us new challenges, opportunities, innovation, and growth, but as we transition out of covid what does 2023 and beyond look like for travel and e-commerce leaders? Join this fireside chat ...
  4. Digital Experience
    This CRO master class starts with three surprising case studies which resulted in over $4 Million dollars in online sales. Showing how you can do the same, the CRO Master class will cover; CRO fundame ...
  5. Digital Experience
    Personalisation is an industry term that has been thrown around for the last decade, with many competing philosophies about what it even is, and how to succeed at it. Join this panel chat as we dive i ...
  6. Digital Experience
    Is your marketing organisation ready for a Customer Data Platform? Do you have the right team members, and what gaps will you need to fill? What are the short, medium, and long-term benefits including ...
21 Mar 2023
  1. Digital Experience
    With pressure on marketers to own the end-to-end customer experience - data, and the right tech solutions have never been more topical. But what tools do you need? What's the difference, overlap, or g ...
  2. Digital Experience
    For B2B, knowledge of the full customer journey is often spread across business silos and isn't always shared in a way that can be analysed and actioned. In this session you'll learn: - Learn how to d ...
  3. Digital Experience
    Do your customer experiences meet your customers' expectations? And how do your design and improve your processes to both meet and exceed these expectations? Join this session to unpack what it takes ...
  4. Digital Experience
    Traffic > leads > demo > revenue... simple right? These are the critical components B2B marketers need to focus on for success. Join Axel in the session as he shares his insights into: - Traffic: Crea ...
  5. Digital Experience
    Put your customer at the centre, it sounds simple right? But how do you create a true 360-degree customer experience that brings together market, product, and service? How do you power up for journey ...
  6. Digital Experience
    Momentous change is upon us, and no matter your MarTech maturity level, what we face next is not something we can't manage only with tools and frameworks built in the past. With access to vast amounts ...

 

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