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Data, Analytics & Measurement

Data, data, data. How do we get the most out of it, how do we interpret it, and how do we protect it? In this theatre we're examining the future of trust; how to win the Privacy game, decision-making that looks beyond the data, and hyper-targeting in a cookie-less future.

Throw over the top a series of speakers willing to openly share their blueprints for performance marketing success, and how AI is being used to make data decisions and this is a back-to-back theatre of box office hits you can't afford to miss!

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2023 Data, Analytics & Measurement Agenda

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20 Mar 2023
  1. Data, Analytics & Measurement
    Data is not a silver bullet and it's highly improbable that you'll ever have 100% of the data you need to make a decision. A data journey is no different, all too often we hear about the short tenure ...
  2. Data, Analytics & Measurement
    How do you find the right strategic alignment between data, content, and campaign communication? Join this panel as they delve into the challenges, considerations, and potential paths to finding the h ...
  3. Data, Analytics & Measurement
    Intent data has the potential to transform the outcomes of our B2B marketing campaigns, but with so many tools, and increasing data points, how do you make headway and kick goals? In this session you ...
  4. Data, Analytics & Measurement
    Gartner recently reported that 84% of digital marketing leaders believe using AI enhances the marketing function's ability to deliver personalised experiences to customers. By engaging with customers ...
  5. Data, Analytics & Measurement
    With the ever-changing landscape of mobile apps, comes opportunities to grow. Changes in user behavior, privacy policies, and external factors such as the economy, push industry players to be more cre ...
  6. Data, Analytics & Measurement
    More details coming soon.
21 Mar 2023
  1. Data, Analytics & Measurement
    With 66% of APAC consumers saying that once a company has violated their trust, they will NEVER give it their business again, it's clear that the success of an organisation is becoming increasingly de ...
  2. Data, Analytics & Measurement
    As the mission-critical chase for first-party data consumes us, our customers and prospects have become more conscious and aware of the value of their data. In this fireside chat we'll explore: - A br ...
  3. Data, Analytics & Measurement
    First-party data is reshaping the digital landscape. As we learn how to maximise the power of audience intelligence in a cookieless future, the people, strategies, and technology we deploy will strong ...
  4. Data, Analytics & Measurement
    Laws show us what we can do with data, but a comprehensive data ethics framework will show your business what you should do. To get serious internal buy-in, you need to best understand how to operatio ...
  5. Data, Analytics & Measurement
    Join Graeme in this session as he takes a deeper look at: - Why customers lose trust - Seven symptoms of poor data practices - Why is privacy compliance not enough - Customer data excellence’s nine cr ...
  6. Data, Analytics & Measurement
    Nearly every marketer today is focused on improving customer experience with personalized content to increase sales.' Did you know there are 15 digital behaviours, that when used in a customer journey ...

 

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