Marketing Live features a kick-ass free-to-attend conference packed full of customer stories and real-world experiences from some of marketing's brightest minds. Six themed show floor theatres deliver topical content plus Q&A's, roundtables, masterclasses and tech demos that will inspire you to shape future marketing strategies that will delight your customers.
More than 100 marketing, advertising and digital leaders will share their stories, learnings and unique perspectives - from strategy and best practices to actionable tactics that drive success. Whether you're a CEO, CMO, marketer, advertiser or entrepreneur, you will leave inspired, energised and with the tools to achieve your marketing goals.
Data is not a silver bullet and it's highly improbable that you'll ever have 100% of the data you need to make a decision. A data journey is no different, all too often we hear about the short tenure ...
In this session, Gary will share the real-life designs used to help a major global Fortune 200 electronics distributor transform how they engage their B2B buyers and support their employees to drive h ...
In 15 years of studying virality and hundreds of marketing campaigns online, we've learnt one simple but powerful truth: it all starts and ends with the audience. Specifically the shape of the audienc ...
In this talk, Juan Mendoza will share research from The Martech Weekly on the state of the marketing technology industry in Australia. We will look at the intersection of privacy, artificial intellige ...
The No Code and Low Code app and platform market has flourished in recent years, empowering teams to create, integrate, test and learn faster. In this session you will hear from marketing practitioner ...
How do you find the right strategic alignment between data, content, and campaign communication? Join this panel as they delve into the challenges, considerations, and potential paths to finding the h ...
During an economic downturn and a wave of layoffs, marketers are facing a dilemma: How do we do more with less? For many, especially those companies that prospered during COVID-19, shifting focus from ...
According to LinkedIn, an employee content share achieves 200% higher click-through rate than a company share. In this session, Amaury will take you through: - Why a LinkedIn employee strategy should ...
The digital skills talent pool continues to be one of the largest challenges facing marketing leaders. As technology continues to evolve at rapid rates, how do you build and develop a team capable of ...
This panel will openly discuss frameworks that help marketing teams be optimally motivated and productive. They'll share their experience, wins, and failures in building community, implementing perfor ...
Covid brought us new challenges, opportunities, innovation, and growth, but as we transition out of covid what does 2023 and beyond look like for travel and e-commerce leaders? Join this fireside chat ...
This session will help you understand how to create a consistent, relevant, and scalable content engine that meets your business objectives. You'll leave learning: - What headless delivery of dynamic/ ...
Intent data has the potential to transform the outcomes of our B2B marketing campaigns, but with so many tools, and increasing data points, how do you make headway and kick goals? In this session you ...
Data Privacy has never been more topical. With major breaches putting a scare through all organisations, what role, responsibility and accountability sits with marketing? Join this panel as they share ...
Is your marketing org using Agile methodologies? Considering it? Need more information? Join this panel as they share their take on: - The principles of Agile Marketing - How these principles can help ...
This CRO master class starts with three surprising case studies which resulted in over $4 Million dollars in online sales. Showing how you can do the same, the CRO Master class will cover; CRO fundame ...
Defining strategy and making long-term plans has become more difficult than ever, especially as marketing budgets continue to be first on the chopping block. Marketing leaders need to continue demonst ...
Gartner recently reported that 84% of digital marketing leaders believe using AI enhances the marketing function's ability to deliver personalised experiences to customers. By engaging with customers ...
Innovation and creativity don't happen in a vacuum. Humans work better in groups, and the right platform provides a base for their collective imagination to flourish. In this session, Deane will look ...
A must-attend session, Stephanie and Paris lift the lid and share-all on how they, as a small team of two, achieve powerhouse results leading the monday.com APAC marketing function. They'll share with ...
Personalisation is an industry term that has been thrown around for the last decade, with many competing philosophies about what it even is, and how to succeed at it. Join this panel chat as we dive i ...
Join Pathum Wanigasekara, Head of Performance Marketing at Booktopia as he shares what it takes to not only create but to maintain, optimise and improve a kick-ass performance marketing program. He'll ...
With the ever-changing landscape of mobile apps, comes opportunities to grow. Changes in user behavior, privacy policies, and external factors such as the economy, push industry players to be more cre ...
The bigger the organisation, the bigger the (internal) challenge when it comes to planning and executing complex marketing campaigns. In this session, Peter will share his experience and perspective o ...
With consumers spending more time online than ever before, social media has become a key source of information for brands and audiences alike. Hear how Meltwater's Lucy Lawton helps Australia's leadin ...
Is your marketing organisation ready for a Customer Data Platform? Do you have the right team members, and what gaps will you need to fill? What are the short, medium, and long-term benefits including ...
With 66% of APAC consumers saying that once a company has violated their trust, they will NEVER give it their business again, it's clear that the success of an organisation is becoming increasingly de ...
With pressure on marketers to own the end-to-end customer experience - data, and the right tech solutions have never been more topical. But what tools do you need? What's the difference, overlap, or g ...
We've reached the messy middle with AI ' marketers have a huge number of AI tools available to them, but making them part of the day-to-day is easier said than done. We're distinctly aware that these ...
Join this panel of respected MarTech thought-leaders as they deep-dive into the current martech landscape, the challenges with the evergrowing tech stack and how they're tackling these challenges in t ...
Join Tess and Paula as they discuss frameworks streamlining marketing operations, including the people, the processes, and the technologies. They'll dive into how Westpac manages workflows for thousan ...
As the mission-critical chase for first-party data consumes us, our customers and prospects have become more conscious and aware of the value of their data. In this fireside chat we'll explore: - A br ...
For B2B, knowledge of the full customer journey is often spread across business silos and isn't always shared in a way that can be analysed and actioned. In this session you'll learn: - Learn how to d ...
In today's digital age, customer experience has become a key differentiator for businesses seeking growth. With the increasing influence of technology, it is crucial for companies to understand and le ...
Technology, AI, Data Privacy, Skills Gap, First-Party Data - there's never been a more exciting yet challenging time to be a marketer. But what are the biggest challenges facing marketing leaders, how ...
Join this panel of martech leaders as they share their thoughts, opinions and experience in both build and buy scenarios of customer data technology. This is a no BS session, painful experiences, spee ...
Do your customer experiences meet your customers' expectations? And how do your design and improve your processes to both meet and exceed these expectations? Join this session to unpack what it takes ...
With thousands of martech solutions available to us, and the continual evolution of new and cross-platform solutions, what is 'new' and what's simply 'relabelled'? Join this session to see the new too ...
First-party data is reshaping the digital landscape. As we learn how to maximise the power of audience intelligence in a cookieless future, the people, strategies, and technology we deploy will strong ...
Who's driving technology, data, and processes in your marketing department? Technology evolution has fast-tracked the need for highly skilled Marketing Operations teams to drive proactive marketing pe ...
It sounds simple; Develop templates and standardise processes to save time. But where do the real wins exist that will enable your teams to achieve more? Join us for this session as we unpack real exa ...
Traffic > leads > demo > revenue... simple right? These are the critical components B2B marketers need to focus on for success. Join Axel in the session as he shares his insights into: - Traffic: Crea ...
Creating content is easy, but consistently delivering killer content is not. In this session, award-winning PR professional Adam Freedman will share his tips for identifying and harnessing content cre ...
Laws show us what we can do with data, but a comprehensive data ethics framework will show your business what you should do. To get serious internal buy-in, you need to best understand how to operatio ...
Is your marketing data organisation ready for the future? Join Satya as he unpacks what skillsets and profiles are needed to organise and operate an effective, agile data-driven marketing function
Finding sales and marketing alignment can prove challenging within many organisations. When things are good, they're great, but when performance is missing the mark, friction can emerge. What role doe ...
Put your customer at the centre, it sounds simple right? But how do you create a true 360-degree customer experience that brings together market, product, and service? How do you power up for journey ...
A recent study by Accenture revealed that the current $492 billion social commerce industry is expected to grow three times faster than traditional e-commerce to reach $1.2 trillion by 2025. Amongst s ...
Join Graeme in this session as he takes a deeper look at: - Why customers lose trust - Seven symptoms of poor data practices - Why is privacy compliance not enough - Customer data excellence’s nine cr ...
Join Anna for a fast-paced session that will change the way you think about marketing forever. Using case studies from ambitious CMOs and high-growth brands, Anna will share the patented process that ...
Join these marketing leaders as they share their approach to balancing the marketing budget. They'll delve into technology and innovation allocations, balancing in-house vs agencies, headcount and wag ...
Are you ready for a world without cookies? Google's decision to phase out third-party cookies by 2023 and the rise of privacy regulations have put a spotlight on data privacy and how personal informat ...
Nearly every marketer today is focused on improving customer experience with personalized content to increase sales.' Did you know there are 15 digital behaviours, that when used in a customer journey ...
Momentous change is upon us, and no matter your MarTech maturity level, what we face next is not something we can't manage only with tools and frameworks built in the past. With access to vast amounts ...
In a year of tightening budgets and economic headwinds, marketers are looking for ways to optimise their mix, reduce waste and balance ROI. But what if the answer was in your brand all along? Join Hen ...
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
